The 3 best sales to run on your Shopify store this Black Friday

36.5 billion dollars were spent last Black Friday. That’s 36.5 BILLION, with a B, and if you’re ready for the onslaught of consumers ready to spend their money on November 24th, your store could get a piece of that action.

And with less than 25 days to go, I know your news feed is probably flooded with Black Friday tips, tricks, and guides, and I hate to add another ‘must read’ article to your list , but I can’t stress to you enough how important it is for your store to be prepared!

That’s why we put together this guide for you: to show you 3 quick and easy sales you can run on your store to make sure you’re making as much money as possible this holiday season.

So let’s get started.

Why? Because people love getting things for free! The lure of the free Slurpee got customers in the door, and from there they ended up spending more money. And you can do the same thing on your store.

With a Buy One Get One Free sale (BOGO), instead of offering a discount on a purchase, you give your customers a free product when they purchase another item in the promotion. You can even try different types of promos, like a “Buy 3, get 1 free” sale, or even “Spend $100, get a free gift.”

With this type of sale, the more a customer buys, the better price they get. Think buy two and get 20% off, buy three and get 30%, etc.. The percentages can change, but the idea stays the same: You want to reward your customers for buying more on your store. They get a bigger discount, and your average order value goes sky high.

Here are two different ways to run this type of sale on your store:

Offer a discount on one type of item
This is just like the example above, where you offer buyers a “Buy X, get Y% off” discount. This works great for anything that customers usually stock up on: food items, cosmetics, and hair products, things that people naturally run out of and would likely buy more of in the future. It’s also a really good sale for parents who want to buy matching outfits, or two of the same toy for their children to avoid fights.

Offer a discount on multiples of different items
Another way to hold this type of sale is to offer discounts when customers buy certain amounts of the same item, but with a variation allowed. Here’s where you can get creative! Try offering the:

And last but not least we have…

The best way to get your customers to convert is to make it as easy as possible for them to shop. And the easiest, most straightforward type of sale you can run on your store this Black Friday is a store wide sale.

Typically, a store wide sale is when all items on your store are discounted for a certain percentage off. It’s up to you to choose the amount (25% off, 50% off etc.), but ideally you’d still be making some sort of profit off each sale.

We love that it adjusts the price of every item going on sale with one click, and your customers will love that it puts the old regular price in a “compare at” price field beside the sale price so they know exactly how much they’re saving.

Pro Pro Tip: Use the app to set your free shipping starting at a certain dollar amount (think free shipping on orders over $50). It’s what they call a win-win situation: they get free shipping, and you don’t lose money on smaller orders.

TL;DR

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