People and Culture over everything else

The world has been living in the dreams of giants such as Google, Apple or Amazon and embracing the technological wonders that help us connect and share experiences with people across the world with a single click, empowering and easing our lives, so that we could have the precious time we have always longed for, and also taking us beyond our established realities faster and farther than we could have ever fathomed.

However, when it comes to replicating the success these companies have achieved, many would say that it is a Dantesque journey not worth embarking on.

It’s easy to copy tools and processes but not people and culture

In the last few years the business world has seen the emergence of a trend pointing towards the urgency of organizational transformation worldwide, rooted in the concepts of the latest Industrial Revolution, with the ideas behind Industry 4.0 and Digital Transformation.

Concepts such as IoT, Big Data or Artificial Intelligence have become commonplace, and others such as Agile or DevOps have moved into the buzzwords’ list of the decade. With this change, came the advent of consulting companies selling entire transformation programs, some of which failing to be more than a deck of slides, a new office layout and a few leadership workshops to very politely tell those leaders that they are wrong but not wrong enough to make them refuse to pay for said programs, the new furniture and the touchscreen TV sets.

Although most of these initiatives have not fully succeeded, almost all of them had examples, amongst their presentations, of organizations such as Uber, Netflix and Spotify, pointing to their organizational models, like the famous Spotify Model, or the Open Source solutions, created by Uber’s and Netflix’s Engineering teams, as the holy grail to solve every problem a business can have.

A thing that all those consultants and the companies, they were working for, learned quickly was that they could copy the technology and even the processes, but when dealing with people and culture things worked in a drastically different way.

Every company has their own identity, which is influenced by its demographics, its history and the history of the countries in which it is based in, and above…

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